Long before nail salons were found on every corner, there was Jessica Vartoughian, the woman who would become known as The First Lady of Nails.
In 1969, Jessica opened the first-ever nails-only salon in Beverly Hills and revolutionised nail care with a technique that was ahead of its time. Setting the standard in natural nail care, Jessica is considered the foremost authority on cultivating beautiful natural nails, an achievement reflected in the extensive line of popular nail care products and beautiful on-trend colours that care for the nail. Women have flocked to Jessica’s salon ever since and her manicure table has hosted a VIP list of actresses, socialites and even a First Lady.
Jessica educated herself on the anatomy of the nail and believes they need to be cared for and maintained just like hair and skin, with a unique regime to the individual. Focusing on natural nail care, she developed a passion for upgrading the manicure service into a pampering and luxurious experience for both the client and professional spas and salons. Her prescriptive base coats and treatment products enriched with nurturing botanicals, antioxidants, vitamins and proteins are an integral part of an award-winning natural nail care system, working to improve nails at their core.
For the best care and the most beautiful outcome, nails require a studied approach that is similar to how a facialist cares for the skin.
Gorgeous colour starts with the right foundation. Jessica taught that nails require a studied approach, like a facialist might care for the skin. She categorised nails into different types: Dry, Brittle, Damaged, or Normal, and they may be peeling or breaking. For each nail type and problem, there is a proven Jessica solution for the best care and most beautiful outcome. “Beautiful nails are a must to give a woman complete grace and charm. Your hands are an expression of who you are, therefore well-groomed nails give confidence and power. Every woman will find that the healthy, beautiful results are well worth the time spent on an effective nail-grooming regimen.” – Jessica Vartoughian
Women today are very savvy about what they use, and interested in improving the health of their nails.
With her pioneering spirit, Jessica continues to educate and innovate with an extensive line of treatment products, over 200-mouthwatering Custom Colour shades from classic to catwalk, the professional GELeration Soak-Off Gel System, fast-drying high-shine Phēnom System and therapeutic Zen Spa Pedicure. There’s never a dull moment in the ultra-glossy world of Jessica.
Jessica is available worldwide in 60 countries. The UK’s arm, led by Susan Gerrard of Gerrard International, has been Jessica’s most successful market since launching in 1992. When asked about this unique long-term partnership, Jessica says: ‘It wasn’t until I met Susan Gerrard, herself a manicurist, that I knew I found someone who fully embraced my system. We shared a vision.’ Susan set up the Natural Nail Company which then became Gerrard International. ‘Her passion, excitement and commitment was the reason I knew we would be successful.’
1969 Opened the first Nails only salon in the world, calling it a “Clinic“ and her manicurists and pedicurists “Nail Cultivists”. Was the first to use heated mittens and booties during manicures and pedicures to soften and smooth skin. Invented “The Natural Nail Transplant® procedure to invisibly repair breaks that last until nails grow out
1971 Named “First Lady of Nails” by the New York Times, and “Manicurist to the Stars” …created her signature “natural manicure,” known today as the French Manicure
1978 First to develop a Natural Nail Cultivation System® that analyses the following nail types: Dry, Brittle, Normal, and Damaged and provides solution-based treatments for the health and growth of nails
1979 Was the first company to introduce telemarketing to the professional nail industry
2010 Introduced the next generation of soak-off gel products in a bottle called Professional GELeration® Soak-Off Gel System
2014 Introduced the next evolution in nail polish: Phēnom Polish System